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SEO, AEO & GEO

At Fox Consulting, we are dedicated to improving your brand’s visibility across the entire ecosystem of search. That means optimizing for traditional SEO, AI-powered AEO (Answer Engine Optimization), and emerging GEO (Generative Engine Optimization) tools, making sure your business is discoverable wherever potential customers are looking.

Our team of digital marketing experts combines optimized content creation, technical SEO, link building, structured data implementation, and on-page enhancements to help your business own both search rankings and direct answers in search results and AI tools.

Our Approach 

We assess your current SEO performance, AEO footprint, and GEO readiness, identifying technical gaps, missing structured data, and content opportunities that align with AI-driven answer engines. Our approach focuses on understanding where you stand, optimizing for performance, and refining strategies that help you rank higher, win Featured Snippets, and earn placement in AI-generated answers.

Understand Your Baseline: Using our tools we will analyze your website’s current SEO status and AEO readiness, pinpointing technical gaps, missing structured data, and opportunities to improve your visibility.

Keyword & Question Research: Identifying the right keywords and the questions your audience asks is key. We dig deep into search queries and conversational prompts to optimize your content for both traditional search results and answer boxes.

Content Optimization: Content is what search engines and AI assistants pull from first. We will refine, organize, and structure your content to rank well, capture Featured Snippets, and appear in voice search and AI overviews.

Competitor Analysis: We analyze what your competitors rank for and what questions they own, outlining gaps where your brand can be the trusted source that search engines and AI prefer.

Our Process

Our SEO and AEO process is strategic and thorough, built on proven steps that help you climb search rankings, win answer placements, and attract your ideal customers.

Keyword & Question Research: We identify high-value keywords and common audience questions, shaping a strategy focused on driving traffic and capturing direct answers.

Competitive Analysis: To stand out, we examine your competitors’ content and AEO footprint, targeting opportunities to overtake them in both rankings and answer engines.

Content Development: Our team creates content that resonates with your audience, answers their questions clearly, and uses the structure search engines and AI tools love.

Website Optimization: We optimize your site’s infrastructure for technical SEO and AEO, improving crawlability, page speed, mobile experience, and adding structured data to help search engines understand your content context.

Link Building: We build high-quality backlinks to strengthen your site’s authority and increase its trustworthiness with search engines and AI answer engines alike.

Continuous Improvement: SEO, AEO, and GEO are evolving very quickly. We continuously monitor, refine, and update your strategy based on performance analytics and emerging trends.

Why GEO Matters for Your Brand

Voice-native queries increasingly come from AI tools (e.g., ChatGPT, Gemini).

AI-generated content pulls from credible sources—so being “AI-optimized” is a competitive advantage.

GEO helps you appear in automated summaries, answers, and voice responses beyond traditional search.


Take a Look at Our Most Recent Projects

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Client Voices

Hear what some of our customers have to say about working with us!

“As a fast-growing SaaS company, we need digital marketing that punches above its weight—targeted, cost-effective, and scalable. Fox Consulting has been exactly that. They’re not just running ads; they’re helping us grow our digital footprint, improve search performance, and stay visible to the right buyers. The team brings sharp ideas, deep expertise, and true partnership every step of the way.”

Esty Peskowitz

VP, Marketing, RegScale

“The Fox Team rebuilt/re-platformed our website recently and did a great job. Every step went smoothly with very little hassling on our end. The new platform is more secure and easier to make updates on and they walked us through all of it. Friendly and professional throughout the process.”

John Reebel

EVP, COO, GRP Media

“Fox Consulting has been a great partner in developing and implementing our SEO strategy. Their partnership has not only brought us significant visibility in a crowded market but improved qualified conversions through a channel that historical wasn’t our strongest.”

Jim Marsh

Owner, Norwest Marine Group

“Our website redesign was instrumental to our business. It not only improved our brand but it drastically improved the user experience. The Fox team helped make our internal management more efficient and intuitive for all staff. The new site is streamlined, easy to navigate, and finally reflects who we are. We couldn’t be happier with the results!”

Lisa Motto

Owner, Edgewater Hill


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