Additionally, the rebuild aimed to elevate the website to meet WCAG 2.0 Level AA standards, ensuring accessibility for all users.
In our early conversations with the client, we delved into the frequency of their content updates, their customary updating procedures, and identified ways to streamline the process for them.
The client presented a distinct vision for the appearance of their new website. Furnished with their in-house designs, our development team meticulously translated them into a pixel-perfect rendition using custom code. Our approach to constructing the website was twofold: we envisioned it from the perspective of digital marketers responsible for content updates and from the viewpoint of users navigating the site.
In order to align each section of the website with the client’s specifications, we meticulously constructed every page through custom coding in the backend, adhering closely to the provided designs. Within the WordPress framework, we ensured that the client could easily edit each section using plain text and a selection of options within customized modules. These modules are designed for flexibility, allowing updates to be made over time to accommodate any evolving needs of the company.
The reconstruction of the Bonfire website has significantly improved the workflow for content updates, saving valuable time for the client. Empowering the client with resources and flexibility, they can now independently create and modify pages and headers without the need to engage a developer each time.
This newfound autonomy is especially beneficial for their marketing team. With this efficiency boost, the client can redirect their energy towards crafting impactful campaigns, generating more leads for their sales team, and fostering overall company growth.