Since 1924, Camp Lakota has provided a nurturing and supportive environment for all our campers. Each Lakota camper is a unique individual. Lakota’s dedicated and outstanding staff, dynamic programs, beautiful grounds and lake delivers a most memorable summer camp experience!
Camp Lakota approached Fox Consulting, looking to improve the performance of their digital ads, audience targeting strategies, and the efficiency of their Paid Social and Paid Search campaigns. Along with revamping and redeveloping their website. The goal of this engagement was to improve their paid strategy and drive new camp leads through the campaign. Meanwhile we were building their new site to be consistent with their brand.
Fox implemented an adaptive Paid Social & Search strategy, optimizing performance through real-time adjustments.
Rebuilt Ads – Redesigned creatives and copy to align with audience behavior.
Smarter Targeting – Introduced new search strategies and optimized bidding.
Budget Efficiency – Shifted spend to high-performing audiences and campaigns.
Through intense collaboration with the Fox design and marketing team, Fox created a sleek, new website that effectively merged design with results. The Fox team started with designing a polished and efficient navigation that clearly highlighted core values of Camp Lakota, while providing numerous opportunities for potenital campers to convert throughout the website. Fox focused strongly on improving the UX of the website to ensure Lakota saw improvements in overall engagement.
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