Edgewater Hill

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The Client:

Edgewater Hill

Luxury apartments in East Hampton Connecticut. Imagine living in a place where you can leave your car behind, walk or bike to local amenities and shops, and then sit and relax in your stylish spaces. Edgewater Hill boasts an enviable array of conveniences close to shopping, dining, entertainment, Lake Pocotopaug, and outdoor parks to complement spacious modern homes.


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The Goal:

A New Website

The client hired Fox Consulting to build and design a new website for their growing community. The project focused on refreshing the design, enhancing the user experience, optimize performance, and integrate new functionalities such as an interactive floor plans. By updating the content and implementing a user-friendly content management system, the new website will attract more traffic, improve lead generation, and strengthen Edgewater’s competitive edge.


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The Approach:

Here’s How We Did It

We partnered with the team to craft a digital strategy for their website redesign, focused on improving user experience and functionality.

  • Modern, Responsive Design – Optimized for desktops, tablets, and mobile devices.
  • Streamlined Navigation – Clear categories and a simplified menu for easy browsing.
  • CMS – Enabled easy content updates for the Edgewater team.
  • SEO Optimization – Enhanced on-page SEO to boost visibility and organic traffic.
  • Interactive Features – Integrated property management tools, customer portals, and interactive floor plans.
  • Performance – Improved speed with image optimization, caching, and clean code.

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The Strategy:

Custom Website

We built each page with custom backend coding, precisely aligning with the provided designs.

  • Prismic Framework – Enabled easy content edits with intuitive, text-based controls.
  • Tailored Modules – Provided flexible options for seamless updates over time.
  • Scalable & Adaptable – Designed for effortless adjustments as business needs evolve.

The Result:

Improved UX/UI for Ongoing Success

With the complete build of the Edgewater website we improved overall traffic to their business through digital channels. The Fox team significantly improved the internal workflows saving valuable time for the client.

Along with building a new site, the team is also working on SEO and content marketing to continue to drive high value traffic to their site.


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