The Lab Press

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The Client:

The Lab Press

THE LAB PRESS is a publisher of fearless storytelling, styles, perspectives, and creators. Our dedication is to the art of the printed graphic novel publishing and ensuring even audacious visions are realized. For voices yet to be heard and established voices looking to take new risks, we provide space where experimentation is rampant, delicate ideas are guarded and untethered stories can grow. And the backing needed to get these stories into the hands of fans who will carry them on into the world.


The Goal:

A New Website

The primary goal of the website project is to build an eCommerce platform on Shopify from the ground up, serving as a dedicated space for THE LAB PRESS to showcase and sell graphic novels by various storytellers, authors, and creators. The website aims to embody the spirit of fearless storytelling and diverse perspectives, highlighting the unique styles and audacious visions that define the publisher’s ethos.


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The Approach:

Here’s How We Did It

We began with a thorough understanding of their brand and goals, translating that vision into a custom design that highlights authors and their graphic novels. Our development process focused on building a user-friendly platform with secure payment options, ensuring a seamless shopping experience for customers. We collaborated with the team to make sure we were able to deliver exactly



The Outcome

The successful launch of THE LAB PRESS eCommerce website has significantly enhanced their online presence and storytelling mission. The platform effectively showcases their graphic novels, resulting in increased visibility and engagement from a broader audience.
Key outcomes include: Increased Sales: The user-friendly interface and streamlined purchasing process have led to a notable rise in online sales. Enhanced Brand Recognition: The site has established THE LAB PRESS as a go-to destination for graphic novels, strengthening their brand identity within the publishing industry. Engagement Growth: Targeted marketing efforts have driven significant traffic to the site, fostering a growing community of fans and readers. Operational Efficiency: Ongoing support and secure website management have ensured smooth operations, allowing the publisher to focus on curating and promoting bold new stories.

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