Client Overview
Trio is a growing company that needed a more integrated and results-driven approach to digital marketing. Before the partnership, their marketing efforts were siloed, lacking integration, measurable goals, or KPIs. Their paid media campaigns on Google and Meta were misconfigured, leading to inefficient spending and low-quality leads. Trio’s SEO rankings had declined significantly, and their website’s UX and lead flow were not optimized for conversions.
We were brought on to establish a cohesive marketing strategy, optimize paid media campaigns, and improve Trio’s website and content performance. The primary objectives included:
Trio’s paid media campaigns became highly efficient, reducing ad spend while significantly increasing conversion rates. SEO efforts led to a high page ranking for primary keywords, securing top three positions for key search terms. Website UX enhancements resulted in higher user engagement and improved lead conversion rates by 80%
The lead management system enabled Trio to filter and prioritize quality leads, improving sales efficiency. The optimized newsletter strategy led to higher open and engagement rates, strengthening customer retention. With measurable KPIs in place, Trio now has clear and reliable data for their marketing performance and areas for continued growth.